Digital Marketing Expert

Location: Netaji Subhash Place, Delhi

Salary Range: ₹40,000 – ₹60,000 per month

Industry preferred– E-commerce

Job Description:

We are seeking a talented and driven Digital Marketing Expert to join our dynamic team. As a key player in our marketing department, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products. Your goal will be to enhance our brand presence and drive online sales through effective digital strategies.

Key Responsibilities:

1. Develop and Execute Digital Marketing Campaigns:
   • Plan and implement comprehensive digital marketing strategies to increase brand visibility and engagement.
   • Create, curate, and manage published content (images, video, written) across all digital platforms.
2. SEO and SEM:
   • Optimize website content for SEO to improve organic search rankings.
   • Manage and analyze PPC campaigns to maximize ROI.
3. Social Media Management:
   • Develop social media strategies and manage all social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.).
   • Create engaging content and monitor social media trends to stay relevant.
4. Email Marketing:
   • Design and execute email marketing campaigns to drive customer engagement and sales.
   • Manage email lists and analyze campaign performance.
5. Content Marketing:
   • Produce high-quality content that resonates with our target audience.
   • Collaborate with designers, writers, and other team members to ensure consistent brand messaging.
6. Analytics and Reporting:
   • Track and analyze website traffic and social media metrics.
   • Provide regular reports on the performance of digital marketing campaigns and suggest improvements.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing within the fashion or retail industry.
• Strong understanding of SEO, SEM, Google Analytics, and social media advertising.
• Excellent communication and interpersonal skills.
• Creative mindset with an eye for detail and aesthetics.
• Ability to multitask and manage multiple projects simultaneously.
• Proficiency in digital marketing tools and software.